PETALING JAYA, June 25th – Father’s Day story of ‘Abang MILO’ is more than a familiar sight on school fields or community runs. It is a tale of legacy – one that brews quietly through everyday moments, shaped by the bond between father and son, and by a shared mission to serve more than just a cup of goodness.
For Jefridin Jaafar and Muhammad Junaidi Hakimi, the father-son duo known affectionately as Abang MILO, the journey with MILO has become a reflection of how family values, tradition and meaningful connections are passed from one generation to the next.
Jeffridin’s journey with Nestle began in 1996 as a supermarket promoter. It was in 2008 when he officially took on the title of Abang MILO, a role that would ultimately influence not just his career but the life path of his young son. Junaidi, then just three years old, grew up watching his father serve smiles and nourishment from the back of the iconic green truck.
Years later, Junaidi followed in his father’s footsteps. Today, the two of them served Malaysians together, standing side by side in the same uniform, embodying the values that have made Abang MILO a beloved figure across the country.
“The first time someone called me Abang MILO, it felt like I had become part of something meaningful. It’s more than a job title and it’s a bond with the community,” said Junaidi.
The MILO truck remains a nostalgic symbol for many Malaysians. From school sports days, or after Senamrobik to community carnivals, it brings a sense of shared memory and joy.
According to Jeffridin, the reactions are always heartwarming.“Children run towards us with excitement. Adults smile with recognition. Even pregnant mothers almost never walk past without stopping. They often say, ‘I’ve been craving this all week,’” he recalled.
“It shows just how deeply MILO is woven into Malaysian life. Sometimes all it takes is a free cup of MILO to brighten someone’s day. You see it in their expression, that spark of happiness,” he shared.
Between them, the pair have attended countless events, but it is the small, emotional moments that stand out.
“I remember once, after a local football match, the winning team gathered around the MILO truck. They raised their cups together, like a mini victory toast. That moment stuck with me not just because of the win, but because MILO was part of it. That sense of belonging stays with you. “You don’t always need grand gestures. A small cup of MILO can bring so much happiness. That’s a powerful thing.”
The values MILO promotes togetherness, energy and healthy living are brought to life at MILO Malaysia Breakfast Day (MBD), one of the nation’s most beloved family fitness events.
Both Jeffridin and Junaidi have served at multiple editions of the event across various states, witnessing firsthand how it has grown into a yearly tradition for many Malaysian families.
“One year, we saw a father lift his child onto his shoulders for the final stretch of the run. The crowd cheered them on as they crossed the finish line together. “That was the essence of MILO Malaysia Breakfast Day which bring strength, unity and moving forward as a family,” said Jeffiridin.
With over 60,000 participants already recorded in Putrajaya, Johor, Penang and Kuantan, the 2025 edition of MILO Malaysia Breakfast Day continues to inspire active lifestyles and meaningful family moments.
The final two stops will be Terengganu and Kedah. As the MILO Malaysia Breakfast Day 2025 series approaches its final leg, Terengganu and Kedah will host the last two events on the calendar in August, closing out a nationwide celebration that has brought joy, movement and unity to communities across the country.
Registration will be opened on July 4th.
With growing momentum, these two stops offer families one final chance to be part of this movement and its an opportunity to walk, run and reconnect in an environment full of energy and encouragement.
“MILO Malaysia Breakfast Day isn’t just an event. It’s a celebration of family, health and everything MILO stands for. We’ve seen it bring communities together. We’ve felt the spirit on the groun,” added Jeffiridin.
Father’s Day is a time to honour legacies that are lived, not just remembered. For Jeffridin and Junaidi, their shared journey as Abang MILO is a testament to how tradition, purpose, and community can flow from one generation to the next.
Join thousands of families across Malaysia who have already taken part in MILO Malaysia Breakfast Day 2025. Register for Terengganu and Kedah at www.milo.com.my.
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