KUALA LUMPUR, 14 Aug – The International Tourism & Culture
Exhibition and Conference (INTAC) 2024 is set to take place from 3rd to 6th October
2024 at World Trade Centre Kuala Lumpur.
The event aims to encourage tourism while highlighting various cultures in Malaysia, bringing together international industry leaders, cultural enthusiasts and tourism professionals to discuss, share and work on innovative ideas for sustainable tourism and cultural preservation.
The travel and tourism industry has experienced significant growth in the past two years and is expected to continue rising.
In 2023, Malaysia welcomed 20.1 million foreign arrivals that generated RM71.3 billion in revenue, surpassing the target of 16.1 million arrivals.
This year, Malaysia aims to welcome 27.3 million tourists with RM102.7 billion in tourism revenue.
“Since the promotional launch in March, it’s heartening that within seven months over 20 countries have expressed their willingness to participate. This includes six nations that will grace us with cultural performances – a prospect we are greatly looking forward to,” said Intac 2024 chairman Datuk Rosle Jaamat.
“Countries such as Argentina and Mexico are sending cultural troupes for performances, heightening the excitement,” he added.
In the first quarter of this year alone, the country has welcomed over 7.56 million tourists that marked a 27.5 percent growth compared to the same period last year, which contributed RM22.23 billion to the local economy and reflected a 66 percent increase compared to the first quarter of 2023.
If the numbers are anything to go by, we are clearly well on our way to surpassing both the targeted number of visitors and revenue set for 2024.
Keeping all that in mind, INTAC 2024 is proud to announce Indonesia as its distinguished guest country. Indonesia’s participation, occupying 20 booths and 172sqm, marks the largest international presence at this year’s event.
As of today, INTAC 2024 is pleased to announce the confirmed participation of 20 international countries, namely Argentina, Bangladesh, Bhutan, Bosnia, France, Georgia, Indonesia, Iraq, Kenya, Kuwait, Kyrgyzstan, Mexico, Palestine, Peru, Yemen, Zambia, Saudi Arabia, Australia and Thailand. With a strong indication of surpassing the target of 20 international exhibiting countries, this inaugural edition of INTAC is set to become a significant benchmark in the event’s history.
INTAC 2024 has garnered substantial support from various government sectors,
particularly the Ministry of Tourism, Arts and Culture (MOTAC) as well as key
government agencies including Tourism Malaysia, Malaysian Handicraft Development
Corporation, Langkawi Development Authority (LADA), Malaysian Timber Industry
Board (MTIB), Bumiputera Tourism Operators Association of Malaysia (BUMITRA
Malaysia), Malaysia Convention & Exhibition Bureau (MyCEB) and Kuala Lumpur City
Hall (DBKL).
Some of the key highlights of INTAC 2024 exhibitors include:
• Cultural performances will feature diverse acts from Kenya, Mexico, Yemen and
the Bajau Suluk ethnic group from Sabah (details will be available in the INTAC
Programme).
• Additionally, the event will host a two-day International Tourism Conference
that will be jointly organised by Madani Research Centre and the International
Islamic University Malaysia (IIUM). The conference will be free for all, open from
10am-6pm and addressing key issues and opportunities in the tourism sector.
INTAC 2024 promises to be a landmark event, setting a new standard for international
tourism and cultural exhibitions.
About The Author
