KUALA LUMPUR, March 19 – ASICS Malaysia today announced the appointment of Allison Yee – a celebrated Malaysian endurance athlete and influencer as its newest brand ambassador.
The partnership between ASICS Malaysia and Allison Yee represents the brand’s commitment in fostering a healthier and more active lifestyle in the female community.
Graduating with a degree in Food Science and Technology from University Putra Malaysia, Allison began her athletic journey with casual running in 2014.
Over the years, she progressed into competitive endurance sports, making her mark in events like the 2019 SEA Games Duathlon, 2018 Ironman triathlon and the 2024 Tokyo Marathon.
Beyond her success as athlete, Allison has built a strong presence as content creator, blending her passion for running in her early 20s.
Her engaging content documenting her athletic progress has cultivated a loyal and growing fanbase.
With her energetic approach, Allison has become a compelling voice for running and well-being in Malaysia, inspiring and empowering others to lead active lifestyles.
“We are delighted and honoured to welcome Allison Yee into the ASICS family as the newly appointed ASICS Malaysia Brand Ambassador. Her passion, perseverance and commitment to pursuing her dreams, as well as leading a healthy lifestyle are a great representation of the brand’s essence,” said ASICS Malaysia Country Manager, Boon Tib Soom Nik during the ASICS Women’s Day celebration.
He added that, they are confident Allison will inspire more Malaysians, especially women to embrace an active lifestyle, embodying the ‘Sound Mind, Sound Body’ philosophy.
During the celebration of International Women’s Day, ASICS Malaysia hosted the MoveHER event, dedicated to empowering women through fitness, wellness and community.
As part of the event, attendees participated in a Women in Sports sharing session and strength training workshop for running led by Ili Kamal and Allison Yee.
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