SINGAPORE, June 10 – The AFF Suzuki Cup 2020 has forged an exciting new partnership with the world’s biggest football content and media business Footballco, where its flagship digital platform Goal will come on board as the Official Football Website Partner of the tournament.

This is the first time the South East Asia’s top football tournament will be joining hands with the football platform to increase the reach of the Championship.

Goal will gain exclusive access to the tournament, including special behind-the-scenes access as well as rights to use archive videos to capture and produce compelling content for the tournament.

It is expected to reach its 10 million website and App users in South East Asia with a social reach of 50+ million in the region.

According to Footballco Asia Pacific Vice President Andy Jackson, they are delighted to partner with the AFF Suzuki Cup which will undoubtedly allow them to bring the 50 million South East Asian fans Goal reaches each month, much closer to the tournament that they care about the most.

“We have a number of new and exciting editorial initiatives in the pipeline leading into this year’s tournament that will build excitement and anticipation amongst fans by celebrating the rich history of the tournament, shining a light on the emerging stars as well as presenting Suzuki Cup sponsors with the opportunity to benefit from the unrivalled scale we offer in the region,” he added.

Meanwhile Executive Director, Digital & Brand Marketing SEA SPORTFIVE, Tilman Wend strongly believed that football fans in the Asean region have been anxiously waiting for fiitball event to return after the pandemic.

“With the AFF Suzuki Cup centred around the thrilling regional football rivalries and the great passion of fans, the partnership with Goal is a great opportunity for us to not only amplify the tournament campaign #RivalriesNeverDie but also a chance to create unique stories to engage with Goal’s digital audience across South East Asia.

“By combining Goal’s and SPORTFIVE’s capabilities, we are confident that we can maximise the content for the benefit of our fans.”

Earlier in the week, leading nutritional and wellness company Herbalife has also joined the AFF Suzuki Cup 2020 as an Official Supporter.

Partnering South East Asia’s most-watched football tournament for the first time, Herbalife aims to tap the tournament’s popularity to strengthen its brand presence in the region.

The deal was brokered by SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup.

As an Official Supporter, Herbalife will have the rights to use the tournament event mark and official status across its marketing platforms, advertising collateral and in premiums and products produced in relation to the event.

The brand will also get opportunities for brand exposure and fan engagement in South East Asia through multiple touchpoints – through being prominently featured on official tournament collateral, the event’s digital channels, in-stadia TV commercials and on perimeter advertising boards in every stadium where a match is held.

As part of the partnership, Herbalife will also get to display its products during the tournament, conduct activations, as well as host fan engagement and promotional activities to connect with football fans.

Herbalife’s sponsorship of the AFF Suzuki Cup 2020 comes as part of the brand’s strategy to increase its market share regionally and globally, through tying up with sporting events as well as with athletes.

With the tournament being one of the most popular in the region, Herbalife is confident that the AFF Suzuki Cup is the perfect platform to boost its brand awareness and sales in this region.

General Manager of Herbalife Vietnam and Cambodia Vu Van Thang said: “As a global nutrition company with a mission to improve nutritional habits with great-tasting, science-backed nutrition products that help people achieve unique health and wellness goals, we are proud to be an official supporter of this important football competition in the region. I believe that through this sponsorship, we can help spread positive energy and promote healthy active lives among the local communities. This sponsorship of the AFF Suzuki Cup 2020 is part of our comprehensive partnership with Vietnam sports to help athletes and sport players unleash their full strength and achieve optimal performance. We wish the participating players the best and look forward to an exciting event.”

AFF President, Major General Khiev Sameth said: “The AFF Suzuki Cup continues to generate enormous commercial interest throughout the region. With a population of over 600 million people where football is the number one sport, the AFF Suzuki Cup offers a priceless link for sponsors to connect with South East Asian fans through their passion. Herbalife is a renowned international brand and we are delighted to welcome them into the AFF Suzuki Cup family. We are confident that they will deliver great value to our fans in Asia and have a meaningful connection with them. We look forward to a purposeful partnership with Herbalife for a better future.”

Late last year, the AFF announced that the AFF Suzuki Cup 2020 will be held from 5 December 2021 to 1 January 2022 following the postponement of the tournament due to the Covid-19 pandemic.

The AFF is continuing to work closely with the various Member Associations and partners to provide further updates on the 2021 tournament as soon they are available.


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